FMS403DBBeauty: FMS403SalmonM Digital Production x The Uncanny Valley.

What is the Uncanny Valley?
The Uncanny Valley is a hypothesis created by the Japanese professor Masahiro Mori (1970), discussing that when someones "features look and move almost, but not exactly, like human beings it causes a respond of revulsion among some observers." This basically implies that when something looks too perfect it looks extremely creepy. When I recently learnt this in a seminar I was really shocked that this hypothesis actually existed, as I had always thought to myself of how certain magazine models look so symmetrically perfect that it resembled a mannequin and appeared strange. This hypothesis is something to consider when retouching my imagery and final photographs as I want my model to appear human and themselves. I find this hypothesis important when considering post production and also fashion and beauty advertisement as it explains why models and women we see in campaigns appear to be overly perfect and dominantly all have westernised features, no character or uniqueness, just a clone.

I find the Uncanny Valley interesting but also scary, I feel that it is an important hypothesis that can prove that perfect symmetry appears more creepy then attractive in facial features and very unrealistic as it is only mainly found it robots.

This website gave me some amazing and appalling images that showed just how extreme post production can get, completely removing a person characters making them appear a different person.

http://www.buzzfeed.com/jenniferschaffer/can-brain-scans-reveal-what-you-wish-you-looked-like#.hy1oBKmPl